{"title":"Puppy","description":"","products":[{"product_id":"essential-the-beginning-2-5kg-puppy","title":"ESSENTIAL THE BEGINNING - 2.5KG PUPPY","description":"\u003ch3 data-start=\"188\" data-end=\"263\"\u003e🐾 ESSENTIAL The Beginning – Premium Puppy Nutrition 🐾\u003c\/h3\u003e\n\u003cp data-start=\"265\" data-end=\"448\"\u003e\u003cstrong data-start=\"265\" data-end=\"296\"\u003eThe Beginning \u003c\/strong\u003eis a lovingly crafted, \u003cstrong data-start=\"320\" data-end=\"349\"\u003epremium grain-free recipe\u003c\/strong\u003e designed especially for \u003cstrong data-start=\"374\" data-end=\"397\"\u003epuppies and juniors\u003c\/strong\u003e with an expected adult weight of \u003cstrong data-start=\"431\" data-end=\"445\"\u003eup to 15kg\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"450\" data-end=\"666\"\u003eFormulated with our trusted \u003cstrong data-start=\"478\" data-end=\"525\"\u003eBOF (Behavioural Optimising Food) principle\u003c\/strong\u003e, this meal supports \u003cstrong data-start=\"546\" data-end=\"615\"\u003ehealthy growth, boundless energy, and the very best start in life\u003c\/strong\u003e – just as you’d expect from \u003cstrong data-start=\"644\" data-end=\"663\"\u003eESSENTIAL FOODS\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"668\" data-end=\"1098\"\u003e✅ \u003cstrong data-start=\"670\" data-end=\"702\"\u003eRich in fresh chicken \u0026amp; duck\u003c\/strong\u003e for highly digestible protein\u003cbr data-start=\"732\" data-end=\"735\"\u003e✅ \u003cstrong data-start=\"737\" data-end=\"766\"\u003eSalmon, trout \u0026amp; whole egg\u003c\/strong\u003e for balanced nutrition \u0026amp; Omega-3s\u003cbr data-start=\"800\" data-end=\"803\"\u003e✅ \u003cstrong data-start=\"805\" data-end=\"826\"\u003eGrain-free recipe\u003c\/strong\u003e – gentle on little tummies\u003cbr data-start=\"853\" data-end=\"856\"\u003e✅ \u003cstrong data-start=\"858\" data-end=\"885\"\u003eSuperfoods \u0026amp; botanicals\u003c\/strong\u003e (cranberry, seaweed, green tea \u0026amp; more) for overall wellbeing\u003cbr data-start=\"946\" data-end=\"949\"\u003e✅ \u003cstrong data-start=\"951\" data-end=\"979\"\u003eJoint \u0026amp; mobility support\u003c\/strong\u003e with glucosamine, chondroitin \u0026amp; MSM\u003cbr data-start=\"1015\" data-end=\"1018\"\u003e✅ \u003cstrong data-start=\"1020\" data-end=\"1037\"\u003eBOF principle\u003c\/strong\u003e helps stabilise energy levels \u0026amp; maintain healthy behaviour\u003c\/p\u003e\n\u003chr data-start=\"1100\" data-end=\"1103\"\u003e\n\u003ch3 data-start=\"1105\" data-end=\"1125\"\u003e🌟 Feeding Tip\u003c\/h3\u003e\n\u003cp data-start=\"1126\" data-end=\"1351\"\u003eWe recommend feeding \u003cstrong data-start=\"1147\" data-end=\"1178\"\u003eThe Beginning \u003c\/strong\u003e until your puppy reaches \u003cstrong data-start=\"1204\" data-end=\"1224\"\u003e10–12 months old\u003c\/strong\u003e. After that, transition to one of our delicious \u003cstrong data-start=\"1273\" data-end=\"1288\"\u003eadult meals\u003c\/strong\u003e from the ESSENTIALS range to continue their healthy journey.\u003c\/p\u003e\n\u003chr data-start=\"1353\" data-end=\"1356\"\u003e\n\u003ch3 data-start=\"1358\" data-end=\"1390\"\u003e🌟 Ingredients at a Glance\u003c\/h3\u003e\n\u003cul data-start=\"1391\" data-end=\"1746\"\u003e\n\u003cli data-start=\"1391\" data-end=\"1423\"\u003e\n\u003cp data-start=\"1393\" data-end=\"1423\"\u003eFresh \u0026amp; dried chicken \u0026amp; duck\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1424\" data-end=\"1458\"\u003e\n\u003cp data-start=\"1426\" data-end=\"1458\"\u003eSweet potatoes, peas, potatoes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1459\" data-end=\"1483\"\u003e\n\u003cp data-start=\"1461\" data-end=\"1483\"\u003eFresh salmon \u0026amp; trout\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1484\" data-end=\"1504\"\u003e\n\u003cp data-start=\"1486\" data-end=\"1504\"\u003eFresh whole eggs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1505\" data-end=\"1534\"\u003e\n\u003cp data-start=\"1507\" data-end=\"1534\"\u003eChicken fat \u0026amp; liver stock\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1535\" data-end=\"1564\"\u003e\n\u003cp data-start=\"1537\" data-end=\"1564\"\u003eFlaxseed, alfalfa sprouts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1565\" data-end=\"1684\"\u003e\n\u003cp data-start=\"1567\" data-end=\"1684\"\u003eFruits, vegetables, herbs \u0026amp; botanicals (cranberry, acai, apple, carrot, spinach, seaweed, green tea, ginger \u0026amp; more)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1685\" data-end=\"1746\"\u003e\n\u003cp data-start=\"1687\" data-end=\"1746\"\u003eNatural joint support: \u003cstrong data-start=\"1710\" data-end=\"1744\"\u003eGlucosamine, Chondroitin \u0026amp; MSM\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1748\" data-end=\"1751\"\u003e\n\u003ch3 data-start=\"1753\" data-end=\"1782\"\u003e📊 Nutritional Analysis\u003c\/h3\u003e\n\u003cul data-start=\"1783\" data-end=\"2045\"\u003e\n\u003cli data-start=\"1783\" data-end=\"1805\"\u003e\n\u003cp data-start=\"1785\" data-end=\"1805\"\u003e\u003cstrong data-start=\"1785\" data-end=\"1797\"\u003eProtein:\u003c\/strong\u003e 35.0%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1806\" data-end=\"1866\"\u003e\n\u003cp data-start=\"1808\" data-end=\"1824\"\u003e\u003cstrong data-start=\"1808\" data-end=\"1816\"\u003eFat:\u003c\/strong\u003e 21.0%\u003c\/p\u003e\n\u003cul data-start=\"1828\" data-end=\"1866\"\u003e\n\u003cli data-start=\"1828\" data-end=\"1845\"\u003e\n\u003cp data-start=\"1830\" data-end=\"1845\"\u003eOmega-3: 1.7%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1849\" data-end=\"1866\"\u003e\n\u003cp data-start=\"1851\" data-end=\"1866\"\u003eOmega-6: 3.6%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1867\" data-end=\"1901\"\u003e\n\u003cp data-start=\"1869\" data-end=\"1901\"\u003e\u003cstrong data-start=\"1869\" data-end=\"1894\"\u003eCrude Ash (minerals):\u003c\/strong\u003e 8.0%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1902\" data-end=\"1921\"\u003e\n\u003cp data-start=\"1904\" data-end=\"1921\"\u003e\u003cstrong data-start=\"1904\" data-end=\"1914\"\u003eFibre:\u003c\/strong\u003e 3.5%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1922\" data-end=\"1944\"\u003e\n\u003cp data-start=\"1924\" data-end=\"1944\"\u003e\u003cstrong data-start=\"1924\" data-end=\"1937\"\u003eMoisture:\u003c\/strong\u003e 8.5%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1945\" data-end=\"1966\"\u003e\n\u003cp data-start=\"1947\" data-end=\"1966\"\u003e\u003cstrong data-start=\"1947\" data-end=\"1959\"\u003eCalcium:\u003c\/strong\u003e 1.6%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1967\" data-end=\"1991\"\u003e\n\u003cp data-start=\"1969\" data-end=\"1991\"\u003e\u003cstrong data-start=\"1969\" data-end=\"1984\"\u003ePhosphorus:\u003c\/strong\u003e 1.3%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1992\" data-end=\"2018\"\u003e\n\u003cp data-start=\"1994\" data-end=\"2018\"\u003e\u003cstrong data-start=\"1994\" data-end=\"2010\"\u003eGlucosamine:\u003c\/strong\u003e 0.09%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2019\" data-end=\"2045\"\u003e\n\u003cp data-start=\"2021\" data-end=\"2045\"\u003e\u003cstrong data-start=\"2021\" data-end=\"2037\"\u003eChondroitin:\u003c\/strong\u003e 0.07%\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2047\" data-end=\"2050\"\u003e\n\u003cp data-start=\"2052\" data-end=\"2165\"\u003e🥇 \u003cstrong data-start=\"2055\" data-end=\"2096\"\u003eESSENTIAL The Beginning\u003c\/strong\u003e – giving puppies the best possible start to a happy, healthy life.\u003c\/p\u003e\n\u003cp data-start=\"539\" data-end=\"804\" class=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0898\/2177\/4172\/files\/Screenshot_2025-04-28_181725.png?v=1745860718\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Wild Paws and Claws","offers":[{"title":"Default Title","offer_id":54415618277724,"sku":"","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/2177\/4172\/files\/Screenshot2025-04-28181746.png?v=1748160698"},{"product_id":"nutriment-adult-raw-venison-chicken-copy","title":"Nutriment - Puppy - Raw Chicken 500g","description":"\u003cp\u003e\u003cspan\u003eNutriment's puppy formula is suitable for puppies from the age of six weeks and upwards. Packed with essential nutrition for growing and developing young dogs, our raw puppy dog food contains high-quality, human-grade raw meat, biologically appropriate vegetables and nutrient dense superfoods. It is incredibly important that your puppy receives quality nutrition during the early stages of their life; so that they can develop healthily, with optimal body functionality. Our in-house canine nutritionists carefully select each ingredient to ensure it is suitable for a puppy's diet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e90% Fresh Meat, Offal and Bone \/ 10% Vegetables and Superfoods \/ 0% Grain or filler\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e60% Chicken with Bone, 10% Beef Green Tripe 10% Beef Heart, 5% Beef Liver, 5% Beef Kidney, 10% Veg \u0026amp; Superfoods (Carrot, Butternut Squash, Broccoli, Kale, Sesame Seeds, Chia Seeds, Sunflower Seeds, Salmon Oil, Wheatgerm Oil, Chicory Powder, Blueberry Powder, Spirulina).\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eMoisture: 68.2%\u003c\/li\u003e\n\u003cli\u003eProtein: 13.9%\u003c\/li\u003e\n\u003cli\u003eFat: 13.5%\u003c\/li\u003e\n\u003cli\u003eAsh (inorganic matter): 2.6%\u003c\/li\u003e\n\u003cli\u003eFibre: 0.80%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eCalcium:Phosphorus Ratio: 1.5:1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Wild Paws and Claws","offers":[{"title":"Default Title","offer_id":56577438024028,"sku":null,"price":3.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/2177\/4172\/files\/100147Puppy500g.webp?v=1769527614"},{"product_id":"nutriment-adult-raw-nuggets-1kg-copy-1","title":"Nutriment - Puppy - Raw Nuggets 1kg","description":"\u003cp\u003e\u003cstrong\u003eEasy to portion, irresistibly delicious\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe’ve used the finest raw ingredients to create the nutritional balance they need, frozen in easy-to-portion nuggets.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMess-free mealtimes\u003c\/li\u003e\n\u003cli\u003eSimply remove from the freezer, count the nuggets, defrost and delight!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur easy to portion nuggets feature the finest raw ingredients, balanced to provide your pet with the raw nutrition they need to thrive. Make mealtimes matter with our mess-free, delicious recipes!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e86% Fresh Meat and Offal \/ 14% Vegetables and Superfoods \/ 0% Grain or filler\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eTurkey 43% (Muscle meat), Beef 43% (Tripe, Kidney, Liver), Pumpkin, Broccoli, Chicory, Blueberry, Kelp, Coconut Oil, Algae Oil, Minerals.\u003c\/p\u003e\n\u003cp\u003eMinerals:3a672a \/ Vitamin A 6,500 IU\/kg, 3a671 \/ Vitamin D3 650 IU\/kg, 3a700 \/ Vitamin E 100 mg\/kg, 1a327 \/ Calcium 5415mg\/kg, 3b103 \/ Iron 50 mg\/kg, 3b202 \/ Iodine 0.78 mg\/kg, 3b405 \/ Copper 2.5 mg\/kg, 3b406 \/ Copper 2.5 mg\/kg, 3b503 \/ Manganese 20 mg\/kg, 3b605 \/ Zinc 50 mg\/kg, 3b801 \/ Selenium 0.15 mg\/kg\u003c\/p\u003e","brand":"Wild Paws and Claws","offers":[{"title":"Puppy Turkey","offer_id":56965506040156,"sku":null,"price":7.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0898\/2177\/4172\/files\/Gemini_Generated_Image_1956p11956p11956.png?v=1771420881"}],"url":"https:\/\/www.wildpawsandclaws.co.uk\/collections\/puppy.oembed","provider":"Wild Paws and Claws","version":"1.0","type":"link"}