ESSENTIAL THE BEGINNING - 2.5KG PUPPY

🐾 ESSENTIAL The Beginning – Premium Puppy Nutrition 🐾

The Beginning is a lovingly crafted, premium grain-free recipe designed especially for puppies and juniors with an expected adult weight of up to 15kg.

Formulated with our trusted BOF (Behavioural Optimising Food) principle, this meal supports healthy growth, boundless energy, and the very best start in life – just as you’d expect from ESSENTIAL FOODS.

✅ Rich in fresh chicken & duck for highly digestible protein
✅ Salmon, trout & whole egg for balanced nutrition & Omega-3s
✅ Grain-free recipe – gentle on little tummies
✅ Superfoods & botanicals (cranberry, seaweed, green tea & more) for overall wellbeing
✅ Joint & mobility support with glucosamine, chondroitin & MSM
✅ BOF principle helps stabilise energy levels & maintain healthy behaviour

🌟 Feeding Tip

We recommend feeding The Beginning  until your puppy reaches 10–12 months old. After that, transition to one of our delicious adult meals from the ESSENTIALS range to continue their healthy journey.

🌟 Ingredients at a Glance

• Fresh & dried chicken & duck

• Sweet potatoes, peas, potatoes

• Fresh salmon & trout

• Fresh whole eggs

• Chicken fat & liver stock

• Flaxseed, alfalfa sprouts

• Fruits, vegetables, herbs & botanicals (cranberry, acai, apple, carrot, spinach, seaweed, green tea, ginger & more)

• Natural joint support: Glucosamine, Chondroitin & MSM

📊 Nutritional Analysis

• Protein: 35.0%

• Fat: 21.0%

  • Omega-3: 1.7%

  • Omega-6: 3.6%

• Crude Ash (minerals): 8.0%

• Fibre: 3.5%

• Moisture: 8.5%

• Calcium: 1.6%

• Phosphorus: 1.3%

• Glucosamine: 0.09%

• Chondroitin: 0.07%

🥇 ESSENTIAL The Beginning – giving puppies the best possible start to a happy, healthy life.